Restoring Lawn Bowls to Its Former Glory: Harness the Power of Social Media to Grow Your Club’s Membership

Lawn bowls is a cherished sport with a rich history, but it’s no secret that membership has been declining in recent years. The good news is that with a little guidance and some elbow grease, clubs and members can revitalize the sport we all love by using the power of social media to reach out to new audiences and strengthen bonds within the community. We’re here to help you navigate the world of social media and restore lawn bowls to its former glory.

Why Social Media Matters:

Social media has become a vital tool for organizations and clubs to connect with new audiences, engage with existing members, and build a sense of community. By embracing social media, your bowls club can tap into a larger network, showcase the fun and camaraderie that lawn bowls offers, and ultimately attract new members to your club. The survival of the sport we love depends on our ability to adapt and embrace new ways of reaching out to potential members.

Become the Hero of Your Club’s Story:

You might not realize it, but you have the power to make a real difference in the future of lawn bowls. By learning how to effectively use social media, you’ll become the hero who leads your club to growth and success. And don’t worry, we’ll be there every step of the way, guiding you through the process and offering our expert advice.

Simple Steps to Social Media Success:

1) Choose the right platform:
Focus on platforms popular among your target audience. Facebook is a great starting point for bowls clubs, as it is widely used by older adults.

2) Set up a Facebook page:
Create a Facebook page for your club, including a clear profile picture (such as the club’s logo) and a concise description of what the club offers. Ensure that contact information and a link to the club’s website are included.

3) Post engaging content:
According to Twitter’s algorithm, posts with images or videos tend to have 2x more engagement. Share eye-catching photos and videos from club events, tournaments, and social gatherings. Capture behind-the-scenes moments, celebrations, or even light-hearted bloopers.

4) Share success stories and testimonials:
Posts that showcase positive experiences of current members can generate more engagement. Include quotes, photos, or short video interviews of members sharing their experiences with the club and the benefits of participating in bowls tours.

5) Highlight special moments:
Posts that celebrate milestones, anniversaries, or awards received by the club or its members can create a sense of pride and attract attention.

6) Use Facebook Events:
Create Facebook Events for upcoming games, tournaments, and social gatherings. This not only promotes the events but also encourages members to engage with the event by marking their attendance or sharing it with friends.

7) Engage with your audience:
Respond to comments and messages on your Facebook page in a timely manner. Encourage members to share their own experiences and photos on the page, fostering a sense of community.

8) Share informative content:
Post educational content related to bowls, such as tips and tricks, historical facts, or news updates about the sport. This can help spark discussions and encourage users to share their thoughts.

9) Utilize hashtags:
Use relevant hashtags on your posts to increase visibility. For example, use #bowls, #lawnbowls, and your club’s name as hashtags.

10) Collaborate with other clubs and organizations:
Share updates or stories about friendly matches, joint events, or collaborations with other clubs, which can help promote camaraderie and sportsmanship.

11) Encourage members to spread the word:
Ask existing members to share the club’s Facebook page and events with their friends and family.

12) Monitor and adjust:
Keep track of which posts and strategies are most effective in attracting new members and engaging the current ones. Adjust your approach as needed to maximize your social media presence.
In an age where digital connection is more important than ever, embracing social media can be the key to unlocking the growth and success of your bowls club. By following these simple steps and positioning your club as a fun, welcoming, and engaging community, you’ll attract new members and help ensure the future of lawn bowls. Remember, you have the power to make a difference, and with our guidance, you can become the hero who restores lawn bowls to its former glory. So let’s roll up our sleeves and get started – the future of our beloved sport depends on it!


The Bowling Tours Team

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